Dan Kennedy

Dan Kennedy is one of the living legends in Direct marketing. He got his start in the information business by working from a small coffee table in his apartment. Today, he's a highly paid professional marketing consultant that commands upwards of $1000 per hour for his services. Dan owes his success to his mastery of the sales letter as a medium for generating millions of dollars in revenue for himself and his clients.

His classic books, The Ultimate Sales Letter and No B.S. Sales Success are quick reading primers on how to create successful direct marketing and sales campaigns using simple but highly-calculated sales letters. Dan Kennedy is a master of all direct marketing media including TV infomercials, direct mail and full and half page newspaper and magazine advertising. He's been the force behind many high-profile campaigns of companies like Guthy-Renker (the folks behind Tony Robbins Personal Power commercials) and and the self-help publishing giant, Nightingale Conant.

Dan Kennedy is also responsible for mentoring the crazy Jeff Paul. About 10 years ago, Jeff was down on his luck and about to give up on his dream of financial independence before meeting and working with Dan Kennedy at a marketing seminar. Shortly thereafter, Jeff wrote his first successful direct marketing training course for Financial Planners and accountants. His company, Profit Plan Systems has been well "in the black" ever since. Jeff is more widely known for his subsequent direct marketing training course, How I Earn $4,000 a Day Sitting At My Kitchen Table In My Underwear.

If you get the chance, be sure to check out some of Dan Kennedy's books.