Kevin Trudeau

Kevin Trudeau is a longtime TV marketing guru who has sold all kinds of products and services covering a broad spectrum of categories. He's more widely known for his 30 minute infomercials pitching health related products like Coral Calcium, self-help products like Mega Memory as well as numerous business opportunities and MLM's. My first exposure to Kevin's late night pitches was for the first Mega Memory product and Howard Berg's Speed Reading Course.

Kevin Trudeau has been under the microsope of the FTC for years. In fact when you do a Google search on "Kevin Trudeau", the first two search results are pages from the FTC's website.

Click Here for a Google Search on Kevin Trudeau

For more info and a comprehensive listing of complaints against Kevin Trudeau, please see my friend Matt Gagnon's website: Kevin Trudeau.

Regarding Coral Calcium, Kevin Trudeau's most recent infomercial, I decided to check things out for myself and did some investigating. Since I'm a former fitness trainer and competitive natural bodybuilder, I know quite a bit about nutrition and its effects on the human body. So I was a bit skeptical of the coral calcium infomercial. After doing some digging in my nutrition books, some online research and after speaking with the owner of my favorite vitamin store (she holds a PhD in biochemistry!), here's the bottom line about coral calcium:

The immune boosting claims about bathing your body's cells in calcium and trace minerals are backed by some real medical research. Medical studies have shown that having an alkaline (versus "acidic") body chemistry does in fact boost the body's immune response. A strong immune response is clearly linked with resisting disease. Body alkalinity can be achieved from consuming significant amounts of calcium and trace minerals.

Here's the catch:

Coral calcium is nothing more than plain old calcium carbonate with naturally ocurring trace minerals that are healthy for the human body. Calcium carbonate is found in antacids for example. But, the infomercial for coral calcium would lead you to believe that their product from the coral reefs along the coast of Japan is the perfect and best source of calcium carbonate and trace minerals needed for optimal human health. This is not true. There are plenty of good calcium carbonate and trace mineral supplements at your local vitamin store. These off-the-shelf products will give you the SAME benefits as the coral calcium from Japan.

So, you can definitely benefit from the healthy effects of calcium carbonate and other minerals without the need for coral calcium specifically.