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Marketing Glossary:
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 Direct Marketing
- Also referred to as direct response marketing. Direct marketing is a specific form of marketing that by design aims to illicit an immediate response or action on the part of the prospect. Direct marketing asks the reader, viewer or prospect to do something... like call an 800...
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- Seth Godin
- The founder and CEO of Yoyodyne, a powerhouse interactive direct marketing company that was subsequently bought in 1998 by Yahoo!. At Yahoo, Seth Godin was Vice President of Direct Marketing where he helped meld direct marketing, permission marketing and web promotion savvy into Yahoo's online...
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- Canadian Marketing Association
- The Canadian Marketing Association (CMA) is the largest marketing association in Canada representing the integration and convergence of all marketing disciplines, ...
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- Welcome to NAFDMA
- supporting family farms through farm direct marketing education, resources and fellowship ... U.S. and Canadian Farm Direct Marketing and Agritourism Associations ...
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