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Marketing Glossary:
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 Direct Marketing
- Also referred to as direct response marketing. Direct marketing is a specific form of marketing that by design aims to illicit an immediate response or action on the part of the prospect. Direct marketing asks the reader, viewer or prospect to do something... like call an 800...
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- Seth Godin
- The founder and CEO of Yoyodyne, a powerhouse interactive direct marketing company that was subsequently bought in 1998 by Yahoo!. At Yahoo, Seth Godin was Vice President of Direct Marketing where he helped meld direct marketing, permission marketing and web promotion savvy into Yahoo's online...
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Internet Marketing Directory:
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- Canadian DMers Do Good, Eh?
- SIX CANADIAN direct marketing firms began an industrywide initiative last month to help the Canadian Red Cross reunite families torn apart by the Balkan war.
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- Canada Direct
- CanadaDirect is among Canada's largest full-service direct-marketing companies. ... experience and demonstrated direct marketing success in our client's industries, ...
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- Direct Marketing Association of Canada
- Direct Marketing Association of Canada ... Marketing Direct. Colin Lloyd, DM business investor, chairman of the Advisory Board of the Volume Group, chairman of Motivcon, and ...
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