Corey Rudl's
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Marketing Glossary:
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 Direct Marketing
- Also referred to as direct response marketing. Direct marketing is a specific form of marketing that by design aims to illicit an immediate response or action on the part of the prospect. Direct marketing asks the reader, viewer or prospect to do something... like call an 800...
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- Active Buyer
- An active buyer is a customer who has made a purchase within a period of the last 12 months. Active buyers are highly likely to buy again and are considered “hot” leads in direct marketing....
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Marketing & Business News:
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Internet Marketing Directory:
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- Red Clay Media
- Full-service direct marketing agency providing both online and offline lists, consultation, and fulfillment.
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