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Marketing Glossary:
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Lifetime Value of a Customer
- A marketing principle used to describe the cumulative (total) financial value of one customer, over the lifetime of a business-customer relationship. Many marketers overlook this extremely important concept. Successful marketers know that it costs more money to acquire new customers, so they...
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Affiliate Programs
- Also referred to as associate programs or referral programs. Affiliate programs provide a mechanism or platform for performance-based Internet marketing relationships between an independent contractor (the affiliate) and a sales/fulfillment company
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Marketing & Business News:
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Internet Marketing Directory:
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- Rosica Strategic Public Relations
- ... Jersey-based public relations firm specializing in cause-related marketing, media relations, Internet marketing, and integrated marketing communications to New ...
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- Relationship Marketing Strategy
- First, the foundations of relationship marketing strategy are presented. ... ment, however, was not related to differences in. Chapter 1 ...
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- What's Relationship Marketing?
- Relationship marketing is the process of attracting, maintaining, and enhancing ... Targeted relationship marketing initiatives that raise Extension's credibility ...
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- Relationship Marketing
- Relationship Marketing techniques explained; measure, manage customer retention. ... Using the relationship marketing approach, you customize programs for individual ...
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- Relationship Marketing
- Customer relationships are key to your marketing strategy. ... never replace the common sense of customer service and relationship marketing. ...
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