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Marketing Glossary:
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 Demographics
- Specific information or characteristics pertaining to a population or a target audience that is used for marketing to that population or target audience. Demographics typically include information such as age, sex, geographic location and size of the target group.
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- Micromarketing
- Micromarketing is a buzzword for “targeted database marketing”, a structured form of marketing that makes use of demographics information obtained from studying patterns in databases of current and potential customers. The database may contain characteristics such as age, sex and size
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Internet Marketing Directory:
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- Term definition: Target Market
- Your target customers are those who are most likely to buy from you. Resist the temptation to be too general in the hopes of getting a larger slice of the market. ...
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- Target Market Selection
- Selecting the target market. Evaluating the attractiveness of a market segment. ... Target marketing tailors a marketing mix for one or more segments identified by market ...
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- Target Market
- That group of people is your target market. The term target market is used because that market is the target at which you aim all your marketing efforts. ...
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- In Marketing You Must Know Your Target
- Identifying your marketing targets enables you to find opportunities and tap into them. ... Your target market can be broken down into segments that can include demographics, ...
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