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Marketing Glossary:
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 Demographics
- Specific information or characteristics pertaining to a population or a target audience that is used for marketing to that population or target audience. Demographics typically include information such as age, sex, geographic location and size of the target group.
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- Micromarketing
- Micromarketing is a buzzword for “targeted database marketing”, a structured form of marketing that makes use of demographics information obtained from studying patterns in databases of current and potential customers. The database may contain characteristics such as age, sex and size
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Marketing & Business News:
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Internet Marketing Directory:
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- Target Marketing of Santa Barbara
- Consulting services and workshops offered by Jim Sterne, designed to help clients set Internet marketing goals and determine customer relationship strategies.
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- targetmarket
- Explores impact of advertising in education and public spaces. Contains long paper, ... TARGET MARKET. billboards billboards billboards billboards. Does advertising limit your ...
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- Target Markets
- Target Markets is the best resource in the industry for market contacts, education, networking and services pertaining to Program Administration. ...
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- Term definition: Target Market
- Your target customers are those who are most likely to buy from you. Resist the temptation to be too general in the hopes of getting a larger slice of the market. ...
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- Target Market Selection
- Selecting the target market. Evaluating the attractiveness of a market segment. ... Target marketing tailors a marketing mix for one or more segments identified by market ...
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