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Marketing Glossary:
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 Demographics
- Specific information or characteristics pertaining to a population or a target audience that is used for marketing to that population or target audience. Demographics typically include information such as age, sex, geographic location and size of the target group.
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- Micromarketing
- Micromarketing is a buzzword for “targeted database marketing”, a structured form of marketing that makes use of demographics information obtained from studying patterns in databases of current and potential customers. The database may contain characteristics such as age, sex and size
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Marketing & Business News:
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Internet Marketing Directory:
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- In Marketing You Must Know Your Target
- Identifying your marketing targets enables you to find opportunities and tap into them. ... Your target market can be broken down into segments that can include ...
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- Target Markets
- The Target Markets Program Administrators Association is an organization ... Target Programs will be the most efficient and effective marketing investment ...
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- Term definition: Target Market
- Business term Target Market defined ... Your target customers are those who ... like to be "lumped" with others--so be sure you understand your target market. ...
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- Target Market Selection
- Selecting the target market. Evaluating the attractiveness of a market segment. ... There are several different target-market strategies that may be followed. ...
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