| |
Above The Fold
An advertising term used to describe the viewable area of a loaded web page. In other words, the viewable area without scrolling down the page.
Advertising space above the fold is more valuable than space below the fold because the probability that content is viewed and read is greater when placed above the fold.
If you advertise in traditional media like newspapers almost invariably you’ll pay more for ads that are in an above the fold position.
|
|
