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Ad Broker
For many organizations, it's often not feasible or desirable to personally select every web site in which it wants to advertise.
In this scenario ad brokers, also called media brokers, gather and aggregate prospective web sites for advertisers based on marketing profiles, supplied by the advertiser. Demographics and other factors may be considered.
The ad broker is a single point of access to advertising buys across various ad networks targeting both niche as well as broad-based consumer and business markets.
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