A psychological phenomenon whereby web site visitors tend to ignore or filter out banner advertisements. Visitors may even ignore banner ads containing information they might normally be interested in learning about.
 
Banner blindness occurs because people are continually bombarded with advertising messages: on television, radio, postal mail and on the Internet.
 
People have responded by mentally screening out advertising messages in general.
 
Most people don’t find ads that interesting, they don’t believe the message or they don’t trust the advertiser. That’s because many of the banners out there use tricks to get you to click them. For many people, banners = trickery.
 
As an Internet marketer, you must become adept at learning and testing different concepts in banner advertising in order to find what works best for your sales offers.
 
Banners can definitely bring your business good results but picking the right banner networks and markets, creating the right ads and testing are critical to success.