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Internet Marketing Glossary

 
 

Boolean Searching

The use of the logical operators OR, AND, NOT when performing online searches.
 
Searching with the OR operand will retrieve documents in which at least ONE of the search terms is present.
 
Searching with the AND operand will retrieve documents in which ALL of the search terms are present.
 
A search using the NOT operand retrieves documents in which the specified term IS NOT present.
 
Most search engines support some form of Boolean logic.
 
   
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