The extent of which people are familiar with your product, company or brand.
 
For example the brand awareness level for the household product Clorox Bleach is significantly greater than the brand awareness of competitive bleach products in the U.S..
 
Think about it. Can you name another brand of chlorine bleach off the top of your head?
 
I can’t. Except for the obvious supermarket brands of products i.e. Kroger, Safeway, Shop Rite, A&P brands of bleach. Clorox enjoys the highest levels of brand awareness and brand recognition as compared with its competitors.
 
To learn about branding and the importance of it in the context of Internet marketing, you may want to check out the ebook Branding on the Net by Dan Janal.
 
Dan Janal is a savvy marketer and instructor that leads you step-by-step through a program of personal and professional branding.
 
Janal teaches at the University of California at Berkeley. He launched America Online’s initial ad campaign so he certainly knows what he’s talking about.
 
Click here to learn more about Branding on the Net.