Sending bulk e-mail messages to a large number of recipients (newsletter subscribers for example) is a necessary function of most Internet marketing businesses.
However, many recipients consider bulk e-mailing as spam -- unsolicited and unwanted e-mail from an unknown sender.
There are two distinct types of bulk e-mail:
- Opt-in bulk e-mail. This is the practice of e-mailing to large numbers of recipients who have given their permission to send those marketing communications. This would include, for example, a broadcast e-mail of a sales message or offer to your customer or subscriber list.
- Spam. The irrelevant, uninvited junk information you get in your e-mail inbox on a regular basis. Spam bulk mailing is the practice of non-personalized mailing to massive numbers of e-mail recipients who have not given permission to send those marketing communications.
Note: Be careful if you buy ready-made Opt-in lists to send bulk e-mail. Unless the list owner has notified the list of the sale and that subscribers will now receive e-mail communications from a different organization (the list buyer), subscribers may think you are spamming them.
If you buy these lists get proof from the list seller that they have informed their opt-in subscribers of your legitimate purchase and use of that list.
