Also called
micromarketing. Database marketing is a structured form of marketing that leverages intelligence information derived from studying patterns in data.
Data from both current and potential customers is used in the process.
Databases may contain profiling information such as:
Age
Sex
Hobbies & Interests
Purchase History
Geographic Info
Income Bracket
Credit Cards Used
Size (of market or target group)
Database marketing is a means to an end. The end result should be
actionable strategies for creating and delivering customized advertising communications to the target group and ultimately selling them products or services.
