An older search engine service that tracked the click throughs made on it's members search engines to determine how many people click on links after doing keyword searches. The purpose was to show the sites that people were visiting for specific keyword phrases. It can also determine how long people are spending at the sites they visit. Owned by Ask Jeeves, Direct Hit used to be a default search engine provider for www.ask.com. But because of all the new search technology out there coupled with the acquisition of Teoma by Ask Jeeves, it was only a matter of time before Direct Hit got replaced. It was. By Teoma which is now the search provider for www.ask.com. As of May 2002, visitors to Direct Hit are being redirected to Teoma. However, for an indefinite length of time, Direct Hit results can still be viewed at MSN.