Software applications used to automate, manage and support e-mail marketing activities and campaigns. A good e-mail marketing and e-mail management application will automate:
- e-mail chores
- e-mail marketing campaigns
- follow-up offers
- newsletters and e-zines
- e-mail-based customer service
A great, inexpensive tool for automating the above functions is a product called
Mailloop. It has many of the features and functions of enterprise-grade e-mail marketing systems (like
Ariel software) but at a
tiny fraction of the cost.
Mailloop also contains features that allow you to set up your own
e-mail broadcasting service so that you can sell and fulfill e-mail marketing services for clients. Mailloop is very easy to use since it is a PC-based software application, not a confusing server-based application like
Majordomo.
