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Internet Marketing Glossary

 
 

Ezine Advertising

Promotional copy in e-zines, usually in the form of third party sponsorships with text links to jump you to the advertisers web site. Targeted e-zine advertising is one of the most effective and cost efficient forms of web promotion.
 
Typically there are two types of e-zine advertising arrangements:
  • Paid Ads
  • Joint Venture
With a paid ad, you will simply pay a one-time fee to be listed in a sponsor box in the newsletter or e-zine issue(s).
 
With a joint venture, commissions from sales generated by the advertisement are split between the e-zine owner and the advertiser. In a joint venture, typically there are no upfront costs incurred by the advertiser. Instead, the advertiser pays a commission (a percentage of gross profit) earned by the ad.
 
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