The act of focusing marketing and promotional efforts on acquiring
new customers. Front end marketing aims to sell products or services to new customers only. The equally important counterpart to front end marketing is
back end marketing, the focus of promotional efforts and marketing on an existing customer base.
Companies wishing to be successful online in the long run must become adept at
back end marketing because it offers a much lower cost to the marketer, provides higher response and conversion rates as well as higher profitability.
Internet marketers like
Matt Gagnon, Jonathan Mizel, Marlon Sanders, Declan Dunn, Mark Joyner and
Jim Daniels have mastered the areas of both front end and back end marketing. These guys can teach a load of lessons to anyone wishing to make a fortune online with front end and back end marketing. I highly recommend their e-books on the subjects.
