E-mail message option that uses rich formatting with Hypertext (HTML) in contrast to plain text e-mail.
From a marketing standpoint, sales messages sent as HTML e-mail have proven to have higher conversion rates than the same sales messages delivered as plain text e-mail. The graphics and rich formatting have a definitive positive effect on sales conversion.
If you are interested in one of the best tools available for creating HTML e-mail messages as well as running your entire e-mail operations, I highly recommend a product called
Mailloop.
Mailloop automates, manages and supports all of your e-mail marketing activities:
- E-mail campaigns
- E-mail chores
- Follow-up offers
- Newsletters
- E-mail-based customer service
