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Keyword Phrase
Keyword phrases are groups of words used in performing a search on a search engine. For example, low interest mortgage loan is a keyword phrase entered into search engines by people looking for low interest rate home loans.
When buying pay-for-placement or pay-per-click web site traffic, keyword phrases (also called keyword combinations) are less expensive than single or double word keywords because they are less competitive.
Single and two-word keywords are highly competitive in terms of search engine ranking as well bid cost for pay-per-click advertisers.
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