A reciprocal marketing arrangement where web sites swap and post each other’s links. Link trading can be an effective marketing technique but it can also be time consuming and tedious if done manually. Maintaining and policing the links is also time consuming. Fortunately, there are now software programs that automate the reciprocal linking process.
An important side note about link trading is that it increases a site’s
link popularity if the links leading to the site are in the same category. And, the more
same category links you have pointing to your site, the better your page rank will be.
