Using the Internet and Internet marketing to demonstrate unique attributes about your company and/or your products
and to evoke positive associations with your company and products in the minds of consumers. A brand is sometimes referred to as the
personality of your company or products.
To learn about branding and the importance of it in the context of Internet marketing, you may want to take a look at the book,
Branding on the Net by Dan Janal.
Dan is an experienced marketer and also a college instructor. He teaches at the University of California at Berkeley and launched America Online’s initial ad campaign so he certainly knows what he’s talking about. He can lead you step-by-step through a program of personal branding. Click here to find out more about
Branding on the Net.
