All forms of promotion using the Internet and the World Wide Web. Also referred to as Internet Marketing. Online marketing includes the use of interactive advertising devices such as opt-in e-mail, banner ads and box ads, text links, start page networks, pay per click advertising, digital press releases, etc.
 
Online marketing is a mix of traditional marketing strategies and techniques (i.e. indirect marketing, direct marketing, branding, etc.) and newer techniques (Opt-in e-mail, e-zine advertising, etc.) that are tailored to the Internet community at large.
 
The key benefits of Online marketing are cost-efficiency, promotional leverage and extended reach to target audiences.
 
Online marketing is a powerful weapon for any business interested in promoting itself for literally pennies on the dollar as compared with traditional marketing and advertising. Nothing beats the value and leverage of online marketing and promotion.
 
If you are interested in learning the key factors and techniques involved in marketing online successfully, please take a look at our Who’s Who List of top Internet marketers, marketing courses and marketing tools.