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Pay per View
Not to be confused with cable entertainment providers (like InDemand), pay per view on the Internet refers to Online advertising where payment is based solely on impressions or “views” a particular advertisement receives.
For example:
With banner advertising your ads are often placed in a rotation process. You might arrange with an ad placement company so that every ad rotation cycle for a particular site displays your ad three times. Further, you might pay 5 cents per view (or 15 cents per ad rotation cycle).
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