An advertising alternative through which ads can appear on any page of the
web site you are advertising on. Run of site advertising can be less
targeted because your ad can appear on any content page in the site. Your ad
won't necessarily be relevant to the page content.
But for tightly themed host sites, a run of site option can be quite targeted
for an advertiser with similar or complementary content. The advantage of using
a run of site option is the reach to a large number of users. Even so, banner
clickthrough (CTR) rates are small usually 1% or less on average.
See Also:
Run
of Network
