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Internet Marketing Glossary

 
 

Title Tags

HTML tag used to define the title of the web page. The title appears in the header of Web browser window. Search engines give a lot of weight and importance to title tags. You should always include them in your web pages.
 
TIP: Meta tags in general are ineffective today for search engine ranking. To be honest, I really don’t waste my time with them. However, I do use Title tags religiously. Using Title tags correctly should be an integral part of your plan for pleasing the search engines. Make sure you include a corresponding title at the top of the Web page itself that matches the text in the Title tag. This is a basic Search Engine Optimization concept but often overlooked by many new and some experienced webmasters.
 
Sample Meta tag with Title tag:
 
<html>
<head>
<title>Who's Who Top 10 List - FREE Bonus Instructions</title>
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<meta name="keywords" content="Internet marketing, Online promotion">
</head>
 
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