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Traffic Exchange
A Traffic Exchange is an arrangement through a third party advertising network that allows you to exchange Popups, Pop unders and banners with other web masters. It's a method for driving high volumes of traffic to your website. Your ad can be seen by thousands of Internet users on a weekly and monthly basis.
Exchange ratios are typically 2:1 for banners, popups and pop unders.
A traffic exchange works on a credit system whereby you place the banner ads of other web businesses on your web site. For every 2 banners you display, you get one credit, which you use to display one of your own banners on another web site in the network. That’s where the 2 to 1 exchange rate comes from.
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