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Unique Visitor
A unique visitor is an individual who visits your web site at least once during a certain time period (e.g. 24 hours, 7 days, 30 days etc.). In the context of web promotion, it’s important to monitor and track your unique visitors. Doing so will give you a good idea of how useful your web site is, how popular certain web pages are and what improvements you need to make to convert more visitors into customers (sales conversion rate).
Note: Some pay-per-click search engine marketing programs provide guarantees for unique visitor counts. For example, if you visit a particular web site three times in a 24 hour period, that would count as only one unique visitor, even though you visited the site several times during the day.
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