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Internet Marketing Glossary

 
 

Web Analysis Software

Software application for analyzing trends and patterns in web site traffic. Web analysis software allows you to study the behaviors and patterns of visitors on your web site. Web analysis software provides various levels of reporting and analysis including browser-based user tools.
 
A good web analyzer can help you transform your web site activity into actionable strategic information. This “intelligence” can help you enhance marketing effectiveness, increase e-commerce revenues, improve visitor experience and allocate web resources more efficiently.
 
   
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